This sketch came out in a creative session for a logo I was having. This isn’t part of the logo design at all – it’s a by-product.
The logo idea made me think of the 1950s, which led me to things in red and icy blue (new technologies & new printing processes to thank for that). The subjects came out kind of light & airy, very theme park/sidewalk bistro – esque.
This doesn’t quite work for the client who is pretty worldly = has more edge, but ‘m going to submit them anyway because sometimes it’s not the client I’m trying to match but the business subject. We’ll see.
In order to cover all of my bases, my mind turned to “edge” in that era. The first things that came to mind were the Beatniks and all that goes along: poetry, coffee shops & black turtle necks and bongos.
And if I go ever deeper, maybe I’ll tackle the literature published in that time. This is a time that the US was still recovering from the aftermath of World War Two, when the Communism scare became more real in the US, etc.
I know only a little bit about the Beatniks, as pop culture seems to celebrate the Hippie movement a bit more, so I may look into it on my own.
The first time I heard Beatniks referenced, even vaguely, was when “Archie Cunningham” was going to leave home to join them on the road in TV show, “Happy Days”. He didn’t do it in the end, a cultural anti-rebellion comment? Hm.